American Duchess, Inc, is committed to collecting, using, sharing, and protecting your personal information responsibly. We will only keep or share personal information when necessary to deliver the quality of service you rightfully expect.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org. If you turn cookies off it will turn off some of the features of the site.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
We may also capture personal identification information from you when you fill out a form, email us, or telephone us. You may be asked for, as appropriate, your name, email address, mailing address, phone number, credit card information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may also use Personal Information for the following purposes:
To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site
To improve our Site
We continually strive to improve our website offerings based on the information and feedback we receive from you
To improve customer service
Your information helps us to more effectively respond to your customer service requests and support needs
To process transactions
We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service
To send order-related emails
Your email address will be used to send you information and updates pertaining to your order(s). It may also be used to respond to inquiries, and/or other requests or questions.
To send periodic emails
If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, you may do so by simply clicking the unsubscribe link at the bottom of each mailing list email.
To display web-based advertising
We may use your browsing history on our Site in order to display banner adverts or other promotional content for our products on other websites.
Sharing your personal information
We do not sell or trade your Personal Information with third parties, but we may share Personal Information with third-parties to help us better manage our Site, improve services, or to facilitate payment transactions, such as:
We use Shopify to process payments and will share Order Information with Stripe in order to facilitate financial transactions. We may also share Personal Information and/or Device Information to Stripe in order to effectively screen for fraudulent activity.
We use Google Analytics to help us understand how our customers use the Site
- You can read more about how Google uses your Personal Information.
- You can also opt-out of Google Analytics.
We share Personal Information with Klaviyo if you have opted in to our email newsletter. This is limited to first name, last name, and email address unless you provide additional information to Klayvio directly.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
How we protect your personal information
Our website is PCI compliant and is scanned on a regular basis for security issues and known vulnerabilities in order to make your visit to our site as safe as possible.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Transport Layer Security (TLS), which supersedes and is considered more secure than Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All charge and refund transactions are processed through your chosen payment method and are not stored or processed on our servers.
As described above, we may use your Personal Information, Order Information and/or Device Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
You can opt-out of targeted advertising by visiting the following links:
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. For security reasons, we do not retain credit card or other payment information once a payment transaction has completed; however, this information may be stored by the third-party payment processor (Authorize.net or PayPal) with who we have shared this information.
Your right to be forgotten
We will honor any request to delete all of your Personal Information and/or Device Information that has been retained. Please note that this usually exceeds the scope of GDPR and will result in the deletion of any account(s) held by you, all order history, and may impact our ability to provide customer service, returns and/or warranty support for products. Please email firstname.lastname@example.org with your request and it will be processed promptly.
Resident rights within the European Union
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, to the United States.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur we will notify you via email within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
When you give us your email address, we may use this information to:
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders
- Market to our opt-in mailing list or continue to send emails to our clients after the original transaction has occurred. If you have not opted-in to this email list then we will not send you marketing emails.
To be in accordance with CAN-SPAM, we agree to the following:
- Not use false or misleading subjects or email addresses
- Identify the message as an advertisement in some reasonable way
- Include the physical address of our business or site headquarters
- Honor opt-out/unsubscribe requests quickly
- Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, you can email us at email@example.com, or follow the instructions at the bottom of each email, and we will promptly remove you from ALL correspondence.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail or by mail using the details provided below:
920 Matley Lane, Suite 2,
Reno, NV 89502
+1 (775) 800-7750
This document was last updated on November 17th, 2021